• Overcome challenges and unlock your family business potential...with a GECA Adviser

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We help owners of family businesses grow their profits and increase their wealth.

What can you expect as a GECA Client

  • We listen – we want to understand what is important to you.
  • We are accessible – when you need us, we are available.
  • We deliver value – fixed fees plans that include free calls and email.
  • We are innovative – we constantly seek to improve our services.

GECA have a full scope of services for all your family’s business and personal needs.

Bookkeeping & Accounting

Let GECA support you with our range of bookkeeping and accounting services, including our fixed fee accounting plans. We can do as little or as much as you need with a ‘can do’ attitude that will add value to your business.

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Business Growth

Let us help you unlock your family business potential with our range of business development services, designed to help you grow your revenues, improve your cashflow and increase your wealth.

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Executive Services

Want to improve performance and results using an experienced senior executive but can’t afford it? We provide a low cost solution to access advice and services from executive officers including CFOs and Directors.

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Trusts & Investments

Ensure your loved ones are looked after and your assets protected with a well administered trust and a Professional Trustee to ensure the smooth running of your Trust from an unbiased professional perspective.

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Plus One Accounting Packages – Fixed Fees, No Hassles

Our PlusOne fixed fee accounting packages are the perfect solution for small to medium sized family businesses, saving business owners money, time and stress.  And with a range of PlusOne packages, we have one that is perfect for you.

Contact us today on 0800 758 766 for a confidential, no obligation meeting to see how a PlusOne accounting package could work for you. 

The basis of our successful partnerships with family business owners are trusted relationships across generations.


The first step is for us to learn more about the goals you have for your family business. We would welcome the opportunity to get together for a no obligation, complimentary chat about your circumstances.

We can do this at our offices in Grey Lynn with convenient client parking or one of GECA Advisers can meet with you at your preferred location.

Find  out how GECA have successfully partnered with more than fifty family owned businesses to grow their profits and increase their family wealth.

Contact us today on 0800 758 766 for a confidential, no obligation meeting.

Owners of family businesses rely on GECA to overcome challenges to increase their profits and improve their cashflow.

What our clients say

  • We worked with Giles to create an Organisational Structure to allow us to step back from the day to day business operations and focus on strategy and governance.  This identified the need for a CEO and Giles was able to help with all aspects of the CEO recruitment process. His corporate skills and experience were instrumental in ensuring a successful outcome.

    Peter Medforth
  • Giles at GECA Chartered Accountants did a business plan workshop for me earlier this year. It was incredibly helpful and really helped me focus on what I wanted to achieve. Giles helped me see the steps I needed to take to get these goals. I strongly recommend using his services!

    Matthew Summer
  • We were unaware of the GST implications of renting through AirBnB and that this could impact out family home – Giles was able to provide timely advice that meant we avoided this issue which could have proved very costly to us. Thanks, Giles!

    Rose Maharaj
    AirBnB Operator
  • Last year we began renting several properties through AirBnB. The GECA team provided helpful advice through out the setup process and we now have one of their PlusOne packages to take care of our accounting and taxation requirements. And they are a fun too – not often you can say that about accountants!

    Ian McKay
    AirBnB Operator
  • During my Organisational Review by Giles Ellis at GECA Chartered Accountants we found it was great to understand  the need for effective organisational structure to free up my time. I have found our meetings with Giles helpful to get an independent view of the business and re-emphasise the need for systems.

    Mike Smith
  • I recently attended my annual complimentary meeting with Giles at GECA Chartered Accountants and  I found it was good to compare what has been achieved from the prior year and this helps to refocus my attention on the bigger picture.

    Dave Andrews
  • Giles Ellis and the team at GECA Chartered Accountants helped to crystalise my thinking around short to medium goals, provide clarity around strategy and made me more aware of the Heath & Safety risks.

    Chris Rupe
  • GECA Chartered Accountants helped me understand the need for proper planning, understand the Health and Safety risk and gave me the opportunity to consider what we should be doing, implement corporate discipline.

    Margette Campbell

GECA have proven strategies to help family business owners with succession and exit.


On 23rd of March 2021, the government announced various policies which will impact the property owners and investors significantly which was passed on 24 March and received the royal assent on 30 March 2021.

Moatrek Case Study

Following is an interview with Miles, CEO of Moatrek Tours. Moatrek is a GECA client using their Virtual Accounting Team to replace their internal accountant. Read on to find out how this service allowed Moatrek to grow their business.

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